Digital Usability Testing, in a Nutshell
Your website is your online storefront. It’s the first impression your customers get of your company - and we all know that first impressions count, which is why it’s so important to get customers’ feedback about what they like and dislike about your website. Understand the customers’ user journey and hear live, real-time feedback so you can quickly improve your digital user experience.
Accompanying screen recordings with selfie-style videos takes you way beyond a user survey, traditional screen recordings, and trumps moderated sessions. Now users can express their innermost thoughts as they journey through your site uninterrupted, helping you to identify more ways to improve conversion rates, increase brand loyalty, and drive more traffic.
By asking your customers to navigate your website whilst recording a video, you can access in-the-moment feedback on site usability. This live, real-time feedback at scale, enables you to quickly identify and solve any navigation issues, resulting in a better user experience, instantly. Which means your satisfied customers will return time and time again!