Voices of Voxpopme

When A.I. really blossoms, how will it affect your approach to research and the wider insights industry? Welcome to Episode 18 of Perspectives!     A.I. promises to have a huge impact on the insights industry with some impressive solutions hitting the market in recent years. In this episode, our panel of experts discusses how […]

What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations? Welcome to Episode 17 of Perspectives!   It’s International Women’s Day and we would love to celebrate with you! In this month‘s episode, we collaborated with Women In Research (WIRe) […]

Using video market research is a fantastic way for companies to get to the bottom of what their customers are really thinking. Video is the single most powerful way to deliver human feedback and see how customers feel about your brand, products, and services – and thanks to today’s technology, video feedback can be captured […]

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise […]

Video has always been a powerful tool that gives consumers a unique and fun way to share their opinions with the brands that matter to them. But that’s not all: using global video market research also gives brands access to human feedback that’s deep in meaning and emotionally engaging so they can make informed, customer-centric decisions. […]

Young people are the brand influencers of today and tomorrow. As the leading actors of the digital era, Millennials make up 31.5% of the world’s 7.7 billion population, while Generation Z will account for 32% of the global population by 2019. As the spending power and influence of these young people continues to rise exponentially, so too does their […]

Market research innovations that haven’t made it yet!… ? Welcome to Episode 14 of Perspectives! Which market research technology or method did you think would have a huge impact on the market research industry….but hasn’t? After an exciting array of conferences in recent months, and many more to come in autumn (fall), the market research […]

What ONE related firm do you feel is THE one to watch in 2018? Welcome to Episode 11 of Perspectives! Excerpts from the vlog So, my tip for a research related firm to watch out for in 2018, is a business called ‘Reality Mine’, and they are a passive meter company that puts tracking on […]

What one crucial step can companies or managers take to support the advancement or women in the workplace? Welcome to Episode 10 of Perspectives! In the tenth episode of Perspectives, we’re celebrating and honouring International Women’s Day on March 8th. We ask Women in Research and the Women who have taken part in past episodes to […]

What three things will you do differently as a result of GDPR? Welcome to Episode 09 of Perspectives! In the ninth episode of Perspectives, we’re talking about how people need to get ready for the General Data Protection Regulation (GDPR). Excerpts from the vlog I think this is going to have a big impact on […]

Share two key tips or tricks for communicating insights that resonate with the C-Suite and drive real results? Welcome to Episode 08 of Perspectives! In the eighth episode of Perspectives, we ask for tips and tricks for communicating insights that resonate with the C-Suite and drive real actions and results. Written Commentary Annie Pettit – Market […]

How will automation impact the industry, and you personally, over the next 12 months? Welcome to Episode 07 of Perspectives! In the seventh episode of Perspectives, we talk about how automation will impact the market research industry and its members. Written Commentary Annie Pettit – Market Research Methodologist, AnniePettit@gmail.com, read more on her blog. I’m not […]

How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife? Welcome to Episode 06 of Perspectives! For the sixth episode of Perspectives, we talk about how market research maintains trust and authority in an era of fake news and misinformation. Written Commentary Annie Pettit […]

How can you best educate, develop and improve yoursel in market research? Welcome to Episode 05 of Perspectives! For the fifth episode of Perspectives, we asked our panel of seasoned market researchers to share their actionable advice on how to best educate, develop and improve yourself within the insights industry. Written Commentary Annie Pettit – Market […]

What are the core benefits and risks of being an early adopter of tech in research? Welcome to Episode 03 of Perspectives! People are saying that the Market Research is slow to adopt innovations and technology. Others feel that classic research is being left behind. For those looking ahead who want to be ahead of […]

What’s not going to change in Market Research in the next ten years? Welcome to Episode 02 of Perspectives! In the second Perspectives episode, we’ve hand-picked sixteen top-tier thinkers within market research to talk about what they think isn’t going to change in the next ten years. I very frequently get the question: ‘What’s going to change […]

How did you get started in Market Research? Welcome to Episode 01 of Perspectives! This episodes contributors [skipto time=0:07][/skipto] [skipto time=1:17][/skipto][skipto time=1:54][/skipto] [skipto time=3:09][/skipto] [skipto time=4:02][/skipto] [skipto time=5:35][/skipto] [skipto time=6:07][/skipto] [skipto time=6:53][/skipto] [skipto time=7:43][/skipto] [skipto time=8:32][/skipto] [skipto time=9:18][/skipto] [skipto time=10:29][/skipto] [skipto time=11:04][/skipto] [skipto time=11:39][/skipto] [skipto time=12:15][/skipto]   In this inaugural episode, sixteen hand-picked top-tier thinkers […]

The GreenBook Research Industry Trends (GRIT Report) is one of the leading publications in market research thanks to its renowned survey of the industry, for the industry. It’s an incredibly useful resource that allows researchers to understand where the industry is now, where it’s going in the future and what businesses need to do to adapt, evolve […]

Video market research technology helps brands see the people behind the data and drive customer-centric decisions with engaging insight. Thanks to the automation of video feedback, in just a few clicks, you can now get closer to your customers than ever before by capturing, analyzing and sharing compelling, self-recorded customer stories. Solutions like Voxpopme have […]

Life today is hectic. No one has enough time – and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us – and big data is always there threatening us with more information […]

We live in a world that’s data rich and insight poor. We currently receive five times as much information as we did in 1986, and that number is only expected to climb as we become more bogged down with data. Why? Author Anthony ‘Tas’ Tasgal believes it’s because we live in an arithmocracy, a system where […]

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments […]

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes are human nature; we do it every day in conversation and increasingly share […]

Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products, and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to […]

Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” It’s a sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services. And perhaps explains why many people in […]

Market researchers are under more pressure than ever. The pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research […]

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging. And today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and gotten to know the people behind […]

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating […]

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market-leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video […]

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research? Heading out into the social streams of millions seems like a daunting way to find relevant insights about your brand – let alone a […]

Video, after video, after video. We are now consuming more video content than any other medium on the internet. We’re enjoying video so much that Cisco has predicted by 2019, online video will be responsible for 80% of global Internet traffic. And this prediction is backed up by claims made by social media giant, Facebook, […]

Open-ended questions are everywhere. Think about it. We’re expressing ourselves on social media through Facebook’s “what’s on your mind?” status, Twitter’s “What’s happening?” and even in everyday conversations with colleagues and friends. Imagine a world where all questions and discussions were closed-ended. Meh… What would we learn? Or more importantly, what would we miss? Expressing […]

If you’re involved in research, then you most likely know the answer to this. Of course, there will be variations to some of the answers, and that’s great, but why? Because these variations are essentially opinions! And opinions, no matter how divided, are an essential component of the market research industry. As researchers, we all […]