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Building teams that work to understand your customers better

Building teams that work well together and make customer-centricity a priority benefits the customers. But how do you build those teams, and how do you make sure you have the right players? Building an insights team that offers a glimpse into what customers currently feel and what they might like in the future, is often […]

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How to turn companies into disruptive brands

When it comes to disruptive brands we aren’t talking about brands that interrupt the class. We are talking about brands that make a difference in customer lives in a way that didn’t happen that way until then. What are disruptive brands? Disruptive brands are brands that come onto the scene or change the market so […]

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Responsiveness in customer service matters, so why are some brands struggling?

Poor responsiveness in customer service can feel like it’s the norm to some consumers. On the flipside, that can be a blessing for brands that have great responsiveness in their customer service. They stand out in a positive way. I remember the brands that make things easy for me. For example, I was driving one […]

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video survey results

How to use video surveys for market research

If you want to understand what someone is thinking, feeling or doing, chances are you’ll ask them a question. How are you? What do you think of this? Why did you do that? Expressing how we feel and our likes and dislikes is human. We do it every day in conversation and on social media. […]

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How a customer experience program can help your business

With everything else being equal, your customer experience program can give you a competitive advantage. And we’ve seen tremendous improvements in customer experience in recent years – which makes this an area that should be focused on. “As you are getting into customer experience programs, be fearless,” said Luke Williams, senior vice president of customer […]

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Why you need centralized data to help your brand be more customer-centric

Many organizations face the problem of having a ton of data that can’t be easily accessed, let alone getting usable insights out of it.   That’s why, as a starting point, it’s good to have centralized data. But how can companies get there, and what are some of the barriers that come up? Brenna Ivey, an […]

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How to spot and use new trends with consumer insights

Brands must grow and evolve or risk getting left behind. But how do you maintain your brands while taking advantage of new trends? And some new trends aren’t really long-term changes in consumer behavior while others are. So which new trends are worth following and which ones aren’t can be a challenging question for brands. […]

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Customer-led product development through design thinking

Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. In the context of design thinking, it also helps to think about the customer as a person with […]

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Mimi Swain of Ring

To run an omnichannel customer experience strategy you have to know where customers are

Preferences where customers want to interact, evaluate or buy your product certainly can be wide ranging. And ever changing. An omnichannel customer experience strategy can help to truly understand customer preferences. That of course is an ever-evolving strategy. Where customers want to interact with us changes and evolves. For example, I’ve been eating gummy bears […]

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Getting leadership support — and keeping it — for internal market research

To make internal market research projects a success, it’s important to have leadership support and set the right expectations. One of the internal expectations often is that market research happens fast! And, indeed, it can happen much faster than years ago. Send out video surveys to your customers. Get responses in moments. But the data, […]

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How to integrate consumer insights into marketing

Marketing teams continue to feel the pressure to perform. What’s working? Is something else working better? How many leads is this specific strategy driving? Are we gaining voice of share in our market? Teams, of course, continuously look to drive more results by improving on: strategy tactics cadences channel integrations funnel analysis understanding the customer […]

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Technology needs assessment: How to pick the right tech for your market research

Technology, in general, has made connection easier between brands and customers. As new platforms emerge and grow, the ways you can connect with your customers have exploded. To make the best use of technology for your company, it’s important to run through the appropriate technology assessment. “Gone are the days when there was just one […]

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Telling the truth about brand experiences … It’s National Honesty Day

“I want to be honest with you…” usually isn’t the best start to any conversation. “Telling the truth” is often followed by something negative. The negative can also be constructive and helps us understand our relationships. In the case of marketers and insights professionals, that relationship is with our customers. Telling the truth is what […]

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How does content optimization fit into the customer experience?

Customers are served content nonstop. Every day. Around the clock. It can affect how they feel about your brand and the brand experience.  A great content experience can connect our brands and customers. That’s especially important in the media. Content optimization can help us create those better experiences. Content optimization isn’t just about the quality […]

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What are some disadvantages to customer feedback?

Many of our articles focus on the importance of getting feedback and using it to improve customer experiences. But what are some of the disadvantages to customer feedback? Are there any? To find out and to discuss how we can improve getting customer feedback we chatted with James Dodkins In general, he’s opposed to customer […]

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How market research technology helps with customer-centricity

Technology and I have a bit of a love-hate relationship. Some tech promises to do one thing and then does another. When I pick the right technology, though, my workflows become more efficient and makes my life easier. That includes market research technology. When I use it in an integrated and effective manner, it makes […]

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video survey results

What business growth strategies are best for my business?

Between traditional and nontraditional business growth strategies, many roads can lead to business growth. Of course, understanding our customers can help us understand which strategies we should pick. Those could include traditional, nontraditional, customer-led business strategies and a mix. We discussed the topic with two experts on episodes of “Reel Talk: The Customer Insights Show.” […]

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Voxpopme updates platform to only share positive feedback

For immediate positive release Media Contact: Christoph Trappe christoph.trappe@voxopopme.com Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide. We listened to you and know that having to hear negative feedback is just too […]

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Valentine’s Day love letters from customers to their favorite brands

Happy Valentine’s Day to Kate Spade, Apple, Fitbit and dozens of other brands that received love letters from customers this year! Who doesn’t want to feel good after the year we’ve all had. So we asked 100 consumers in the United States to write and read a love letter to their favorite brands through our […]

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What Organizing a 2-Day Event in 8 Weeks Taught us About Cross-Team Collaboration

March, April, and May are typically the height of conference season. Normally, we attend conference after conference, each one rife with networking opportunities and a ton of socializing (and maybe a cocktail or two). But COVID-19 had other plans for us. On a Friday, we thought we were looking at some delays, and by the […]

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The Digital Transformation of Feedback: How You Interact With Customers Has Changed Forever

Feedback is at the heart of success for brands. Without feedback, businesses have no clue if they’re doing the right or wrong thing — until their customers leave. But for years, feedback was stagnant: suggestion boxes, interviews, focus groups, and other antiquated methods prevented businesses from really getting to know their audiences. In recent years, […]

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Interview with Cherie Leonard: Research In The World of COVID-19

At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding  during the COVID-19 pandemic.   With massive shifts consumer behavior, insight teams have suddenly found themselves with […]

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Interview with Michelle Gansle: Insights Transformation During Uncertain Times

We recently sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic.     The world is changing rapidly these days, and the environmental and economic shifts in the world are having a major impact on insights […]

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COVID-19: Voxpopme Update on Business Continuity

As we all work together to navigate these exceptional times, Voxpopme would like to share some information on the steps we have taken to keep our employees safe and to minimize the impact on our services to clients. We are leveraging our existing digital tools to make sure that we can continue to deliver business as usual for […]

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Super Bowl Ad Power Rankings 2020

At the Super Bowl, the winners and losers aren’t always out on the field So for Super Bowl LIV, Voxpopme set out to find out which brands won and lost in the battle of the commercials. We asked #150 North American consumers what the most memorable Super Bowl Ad of 2020 as they watched the […]

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International Women’s Day 2019

International Women’s Day 2019: Let’s Celebrate

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams – enabling us to deliver a world-class service. Today we recognise the women who […]

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I Can See It In Your Face: Our Investment in Voxpopme and the Future of Market Research & Customer Experience

Today, Origin Ventures posted about their recent investment in Voxpopme.  We’re thrilled to have Origin as a partner supporting our growth, and are excited to see what the future holds.  Take a look at why Origin is excited about Voxpopme!  (Original post) We are pleased to announce Origin Ventures’ investment in Voxpopme, an enterprise software […]

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Perspectives Episode 17 – What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations?

What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations? Welcome to Episode 17 of Perspectives!   It’s International Women’s Day and we would love to celebrate with you! In this month‘s episode, we collaborated with Women In Research (WIRe) […]

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Global video market research studies: A beginner’s guide

Video has always been a powerful tool that gives consumers a unique and fun way to share their opinions with the brands that matter to them. But that’s not all: using global video market research also gives brands access to human feedback that’s deep in meaning and emotionally engaging so they can make informed, customer-centric decisions. […]

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Five video market research fails (and how to avoid them!)

Using video market research is a fantastic way for companies to get to the bottom of what their customers are really thinking. Video is the single most powerful way to deliver human feedback and see how customers feel about your brand, products, and services – and thanks to today’s technology, video feedback can be captured […]

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Young people and video: a match made in market research heaven

Young people are the brand influencers of today and tomorrow. As the leading actors of the digital era, Millennials make up 31.5% of the world’s 7.7 billion population, while Generation Z will account for 32% of the global population by 2019. As the spending power and influence of these young people continues to rise exponentially, so too does their […]

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How to get VoC the attention it deserves in the boardroom

It’s official: we’re living in the “information age” – and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data […]

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Our take on the GRIT Report and what it means for video

The GreenBook Research Industry Trends (GRIT Report) is one of the leading publications in market research thanks to its renowned survey of the industry, for the industry. It’s an incredibly useful resource that allows researchers to understand where the industry is now, where it’s going in the future and what businesses need to do to adapt, evolve […]

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Revolutionize with Video

How video insight will improve your market research

It has been an eventful few years for the market research industry. Trends include automation and the rise of emerging methods, such as online communities and mobile surveys. COVID and social distancing has disrupted in-person focus groups and market research. Doing market research and getting video insights can help your market research be successful even […]

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The ultimate video market research project checklist

Video market research technology helps brands see the people behind the data and drive customer-centric decisions with engaging insight. Thanks to the automation of video feedback, in just a few clicks, you can now get closer to your customers than ever before by capturing, analyzing and sharing compelling, self-recorded customer stories. Solutions like Voxpopme have […]

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Survey fatigue is real, here’s how to beat it video

Life today is hectic. No one has enough time – and in a world where we’re constantly connected, it’s pretty much impossible to ever switch off. If we’re not rushing from A to B then it’s the pressure of deadlines looming over us – and big data is always there threatening us with more information […]

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Two simple ways to go beyond CX scores

If you’re a customer experience (CX) practitioner, you’re well aware that CX is a super broad, catch-all term for a variety of solutions and interactions that shape the perceptions our customers have of our brands and CX scores are the typical measure of performance. And stellar CX performance is dependent on the combined delivery of […]

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3 ways video can humanize market research

Sometimes, the research we do isn’t always the research we need. In today’s modern, data-filled world, we’re all suffering from some form of information overload. On average we receive fives times more information than we did in 1986. And senior executives in every business have to juggle data from a plethora of sources and departments […]

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Perspectives Episode 14 – Market Research innovations that haven’t made it…yet!

Market research innovations that haven’t made it yet!… ? Welcome to Episode 14 of Perspectives! Which market research technology or method did you think would have a huge impact on the market research industry….but hasn’t? After an exciting array of conferences in recent months, and many more to come in autumn (fall), the market research […]

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Perspectives Episode 13 – The biggest untapped opportunities for market research.

The biggest untapped opportunities for market research. Welcome to Episode 13 of Perspectives! Excerpts from the vlog I think that one of the key areas we’re going to face is being able to process and understand image recognition especially with video. As you look at the amount of content and media-rich files we’re receiving today, […]

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How does sentiment analysis help my video research?

Video is by far the most powerful way to gather human feedback and see how your customers really feel about your brand, products, and services. However, video market research has had a bit of a bad reputation over the years, with many researchers being reluctant to use it because they see video as cumbersome to […]

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Perspectives Episode 10 with WIRe – What one crucial step can companies or managers take to support the advancement of women in the workplace?

What one crucial step can companies or managers take to support the advancement or women in the workplace? Welcome to Episode 10 of Perspectives! In the tenth episode of Perspectives, we’re celebrating and honouring International Women’s Day on March 8th. We ask Women in Research and the Women who have taken part in past episodes to […]

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Perspectives Episode 08 – Share two key tips or tricks for communicating insights that resonate with the C-Suite and drive real results.

Share two key tips or tricks for communicating insights that resonate with the C-Suite and drive real results? Welcome to Episode 08 of Perspectives! In the eighth episode of Perspectives, we ask for tips and tricks for communicating insights that resonate with the C-Suite and drive real actions and results. Written Commentary Annie Pettit – Market […]

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Perspectives Episode 07 – How will automation impact the industry, and you personally, over the next twelve months?

How will automation impact the industry, and you personally, over the next 12 months? Welcome to Episode 07 of Perspectives! In the seventh episode of Perspectives, we talk about how automation will impact the market research industry and its members. Written Commentary Annie Pettit – Market Research Methodologist, AnniePettit@gmail.com, read more on her blog. I’m not […]

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Perspectives Episode 06 – How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife?

How does Market Research maintain trust and authority in modern times where fake news and misinformation is perceived to be rife? Welcome to Episode 06 of Perspectives! For the sixth episode of Perspectives, we talk about how market research maintains trust and authority in an era of fake news and misinformation. Written Commentary Annie Pettit […]

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Perspectives Episode 05 – How can you best educate, develop and improve yourself in market research?

How can you best educate, develop and improve yoursel in market research? Welcome to Episode 05 of Perspectives! For the fifth episode of Perspectives, we asked our panel of seasoned market researchers to share their actionable advice on how to best educate, develop and improve yourself within the insights industry. Written Commentary Annie Pettit – Market […]

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Voxpopme

Perspectives Episode 04 – What is an insight?

What is an insight? Welcome to Episode 04 of Perspectives! We saw @InSites talking about what an insight was, and we thought we’d riff on the subject and ask our contributors the same question. In the fourth Perspectives episode, we bring together people in the insights industry to ask ‘What is an insight?’. We also saw Research Live […]

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Perspectives Episode 01 – How did you get started in Market Research?

How did you get started in Market Research? Welcome to Episode 01 of Perspectives! This episodes contributors [skipto time=0:07][/skipto] [skipto time=1:17][/skipto][skipto time=1:54][/skipto] [skipto time=3:09][/skipto] [skipto time=4:02][/skipto] [skipto time=5:35][/skipto] [skipto time=6:07][/skipto] [skipto time=6:53][/skipto] [skipto time=7:43][/skipto] [skipto time=8:32][/skipto] [skipto time=9:18][/skipto] [skipto time=10:29][/skipto] [skipto time=11:04][/skipto] [skipto time=11:39][/skipto] [skipto time=12:15][/skipto]   In this inaugural episode, sixteen hand-picked top-tier thinkers […]

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Storytelling in market research: the secret to impactful insight

We live in a world that’s data rich and insight poor. We currently receive five times as much information as we did in 1986, and that number is only expected to climb as we become more bogged down with data. Why? Author Anthony ‘Tas’ Tasgal believes it’s because we live in an arithmocracy, a system where […]

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Merging qualitative and quantitative research with ease

Dale Carnegie said that “when dealing with people you are not dealing with creatures of logic, but creatures of emotion.” It’s a sentiment we should not forget when it comes to collecting and sharing research that is supposed to influence the future direction of our products and services. And perhaps explains why many people in […]

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How to save time & double the impact of your qualitative research

Market researchers are under more pressure than ever. The pressure to deliver more strategic insights than ever before, faster than ever before, and making budgets go further without compromising quality. In fact, in today’s time-pushed, results-orientated world, speed and impact are two of the most important factors to consider when it comes to conducting research […]

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WTF do I do with all this video data?!

Video is the most powerful way for customers to provide real human feedback. It’s deep in meaning, rich in content and emotionally engaging. And today’s technology has made it easier than ever before for researchers to access this feedback in huge volumes. Once you’ve captured your video data and gotten to know the people behind […]

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How to do qualitative video market research without the fuss

Did you know that more than 400 hours of video are uploaded to YouTube every single minute? Or that a staggering 10 billion videos are watched and shared on Snapchat each and every day? Video touches all aspects of our lives, and as apps like Instagram Stories hit 300 million daily active users, people are becoming more and more confident communicating […]

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Do These 5 Things and Become a Voxpopme Power User

As many of you already know, Voxpopme is an agile video solution that strives to make video insight easy and scalable through our market-leading technology. This has always been the aim for the team at Voxpopme. In the three years since I joined the company, the tools that take the pain out of working with video […]

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The day you added video to your surveys…

You may have noticed the rise of consumer recorded video all around us. But, how on earth do you begin using such a valuable type of content to enhance your research? Heading out into the social streams of millions seems like a daunting way to find relevant insights about your brand – let alone a […]

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