International Women’s Day 2019: Let’s Celebrate

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams – enabling us to deliver a world-class service.

Today we recognise the women who have helped us on our journey so far and who are paving the way for us to achieve great things. From the women on our Executive team, who shape and create our winning strategy, to the women in our Customer Success division, who ensure our clients receive tailored projects and solutions, and all the departments that make us successful, we are immensely proud of the extraordinary, talented women we work alongside, pictured above.

This year’s IWD theme is #balanceforbetter and we pledge to celebrate the achievements of the women in our teams and encourage an open and transparent workplace where women and all genders are motivated, listened to and respected, not just today but always.

We also want to take a moment to recognize the incredible women in the wider Market Research and Customer Experience sectors. To take our IWD celebrations a step further we collaborated with Women In Research (WIRe) to bring together a panel of experts (both female AND male) to discuss the most important steps companies can take to improve the workplace for women and embrace equality for all. We asked our panel of research leaders; “What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations?”

Here’s what they had to say:

International Women’s Day 2019: Let’s Celebrate

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams – enabling us to deliver a world-class service.

Today we recognise the women who have helped us on our journey so far and who are paving the way for us to achieve great things. From the women on our Executive team, who shape and create our winning strategy, to the women in our Customer Success division, who ensure our clients receive tailored projects and solutions, and all the departments that make us successful, we are immensely proud of the extraordinary, talented women we work alongside, pictured above.

This year’s IWD theme is #balanceforbetter and we pledge to celebrate the achievements of the women in our teams and encourage an open and transparent workplace where women and all genders are motivated, listened to and respected, not just today but always.

We also want to take a moment to recognize the incredible women in the wider Market Research and Customer Experience sectors. To take our IWD celebrations a step further we collaborated with Women In Research (WIRe) to bring together a panel of experts (both female AND male) to discuss the most important steps companies can take to improve the workplace for women and embrace equality for all. We asked our panel of research leaders; “What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations?”

Here’s what they had to say:

International Women’s Day 2019

International Women’s Day 2019: Let’s Celebrate

International Women’s Day is a great time for us to reflect on and appreciate the amazing women we have here at Voxpopme. We are seeing exciting and constant growth in our client base, our technology and the talent in our teams – enabling us to deliver a world-class service.

Today we recognise the women who have helped us on our journey so far and who are paving the way for us to achieve great things. From the women on our Executive team, who shape and create our winning strategy, to the women in our Customer Success division, who ensure our clients receive tailored projects and solutions, and all the departments that make us successful, we are immensely proud of the extraordinary, talented women we work alongside, pictured above.

This year’s IWD theme is #balanceforbetter and we pledge to celebrate the achievements of the women in our teams and encourage an open and transparent workplace where women and all genders are motivated, listened to and respected, not just today but always.

We also want to take a moment to recognize the incredible women in the wider Market Research and Customer Experience sectors. To take our IWD celebrations a step further we collaborated with Women In Research (WIRe) to bring together a panel of experts (both female AND male) to discuss the most important steps companies can take to improve the workplace for women and embrace equality for all. We asked our panel of research leaders; “What are actionable steps – with a big impact – that companies can take to be better workplace allies for women and other diverse populations?”

Here’s what they had to say:

How to get VoC the attention it deserves in the boardroom

It’s official: we’re living in the “information age” – and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data from an ever-increasing number of channels and business units.

As a result, our C-suites are inevitably less captivated by statistics. Yet, figures, charts, and graphs are still the primary form of customer experience (CX) communication. Moreover, very few businesses are able to look behind the statistics captured in the voice of the customer feedback – making it difficult to reveal individual customer stories. Left with scores alone, CX reports become yet another data-set to consume – which perhaps explains why just 30% of stakeholders are typically invested in CX programs.

Helping VoC to stand out in the boardroom

Sure, we still need charts and graphs, surveys and scores – but on their own, they’re just not compelling enough to get senior executives fully behind customer experience initiatives. Too often, we treat data as if there isn’t a human behind it, losing emotion as our feedback and listening posts turn people into aggregated data. And if we lack the human element in VoC initiatives, our organizations aren’t truly listening to customers when we talk about their experiences, which means decisions aren’t being made with the customers’ best interests at heart.

That makes it hard to break down silos, spread customers’ stories and command the attention of the boardroom with engaging messages. Consequently, there’s a disconnect between what executives think is going on with their customers and what is really happening – and that’s exactly why it’s crucial that we help the voice of the customer (VoC) stand out in the boardroom. What we need is to close the gap through understanding, get rid of the disconnect and instead replace it with actuality. So to do that, we need to bring emotion into the boardroom through voice of the customer tools that amplify our customers’ experiences.

The challenge with bringing VoC into the boardroom

VoC has always promised to give the customer a say in the boardroom. It’s a well-intended motivation for any feedback initiative, but the trouble has historically been how the VoC has then been spread through the organization. The mechanism and mode for capturing, digesting and reporting VoC currently result in too much data, which hurts decision making capacities. After all, it’s easy to ignore graphs and charts, and unfortunately, these outputs don’t give staff a chance to experience first-hand customer feedback.

Instead, we shovel yet more data into their hands, culminating in analysis paralysis. The world today is information-rich, but action poor – and if senior figures are going to make the right decisions, they need to hear real, unfiltered stories from the customers themselves. Basically, it means that CX practitioners have to break down silos, spread the message between departments and command the attention of the C-suite on behalf of the customer (easy right!).

The solution: human stories

So, how do we do it? By telling stories. Humans are not rational information processors, and we can’t use data alone to portray our customers’ experiences to our colleagues clearly. Instead, we need to focus on revealing unique insights that live in the gaps between the numbers to understand what drives customer behavior. After all, when it comes to communication, nothing beats the truth – especially when it comes from a genuine, human source. Real customer stories are compelling and will stand out against the swarms of data as they are far easier to digest and trigger an emotional response in your audience. Crucially, human stories will ensure VoC, and consequently CX, reports get executives thinking and acting.

Using video to bring emotion into the boardroom

Video is a VoC tool that can help with just that. Technology has enabled video to become the single most powerful way to collect real human feedback, giving you unbeatable access to how your customers feel about your brand, products, and services. Video goes beyond the information and data provided by scores and scales, collecting the true voice of the customer, unlocking real insights and giving the story behind the scores. And because modern, video-first voice of the customer tools allow you to ask customers open questions at the point of interaction, you can easily collect self-recorded video feedback that delivers complex messages in a simplified and digestible format. This collection of raw, unfiltered video feedback, in the moment-of-truth, arms you with deeper insight into the customer psyche and a better way to demonstrate this in the C-suite.

Showing videos of actual customers is powerful, it’s emotional, and most of all, it’s…human. Video encourages people to sit up and take notice. 59% of executives would rather watch a video than reading text-based alternatives. Moreover, whilst it’s easy to ignore statistics, videos of your actual customers and their opinions give CX practitioners the ammunition they need to break down silos, spread the message and command attention. When placed into VoC initiatives, video closes the gap, delivers empathy and allows you to build a deeper understanding of your customers. It cuts through the noise to obtain raw, unfiltered context so you can better understand your customers’ true feelings. In turn, this increases customer closeness by allowing you to add depth, emotion, and authenticity to your data. That means you can build real human connections between the people within your organization and your customers. And by eliciting emotions in this way, you can flip the way execs think about your business encouraging them to act and enhance the experiences you create.

In today’s data-heavy world, the power of storytelling has never been more critical. Instead of sharing yet more statistics with your stakeholders, video allows you to humanize and add context to your data and deliver impactful, convincing and memorable stories that stand out and drive change. In a nutshell, video is the missing ingredient for anyone looking to humanize CX and see the world through their customers’ eyes.

How to get VoC the attention it deserves in the boardroom

It’s official: we’re living in the “information age” – and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data from an ever-increasing number of channels and business units.

As a result, our C-suites are inevitably less captivated by statistics. Yet, figures, charts, and graphs are still the primary form of customer experience (CX) communication. Moreover, very few businesses are able to look behind the statistics captured in the voice of the customer feedback – making it difficult to reveal individual customer stories. Left with scores alone, CX reports become yet another data-set to consume – which perhaps explains why just 30% of stakeholders are typically invested in CX programs.

Helping VoC to stand out in the boardroom

Sure, we still need charts and graphs, surveys and scores – but on their own, they’re just not compelling enough to get senior executives fully behind customer experience initiatives. Too often, we treat data as if there isn’t a human behind it, losing emotion as our feedback and listening posts turn people into aggregated data. And if we lack the human element in VoC initiatives, our organizations aren’t truly listening to customers when we talk about their experiences, which means decisions aren’t being made with the customers’ best interests at heart.

That makes it hard to break down silos, spread customers’ stories and command the attention of the boardroom with engaging messages. Consequently, there’s a disconnect between what executives think is going on with their customers and what is really happening – and that’s exactly why it’s crucial that we help the voice of the customer (VoC) stand out in the boardroom. What we need is to close the gap through understanding, get rid of the disconnect and instead replace it with actuality. So to do that, we need to bring emotion into the boardroom through voice of the customer tools that amplify our customers’ experiences.

The challenge with bringing VoC into the boardroom

VoC has always promised to give the customer a say in the boardroom. It’s a well-intended motivation for any feedback initiative, but the trouble has historically been how the VoC has then been spread through the organization. The mechanism and mode for capturing, digesting and reporting VoC currently result in too much data, which hurts decision making capacities. After all, it’s easy to ignore graphs and charts, and unfortunately, these outputs don’t give staff a chance to experience first-hand customer feedback.

Instead, we shovel yet more data into their hands, culminating in analysis paralysis. The world today is information-rich, but action poor – and if senior figures are going to make the right decisions, they need to hear real, unfiltered stories from the customers themselves. Basically, it means that CX practitioners have to break down silos, spread the message between departments and command the attention of the C-suite on behalf of the customer (easy right!).

The solution: human stories

So, how do we do it? By telling stories. Humans are not rational information processors, and we can’t use data alone to portray our customers’ experiences to our colleagues clearly. Instead, we need to focus on revealing unique insights that live in the gaps between the numbers to understand what drives customer behavior. After all, when it comes to communication, nothing beats the truth – especially when it comes from a genuine, human source. Real customer stories are compelling and will stand out against the swarms of data as they are far easier to digest and trigger an emotional response in your audience. Crucially, human stories will ensure VoC, and consequently CX, reports get executives thinking and acting.

Using video to bring emotion into the boardroom

Video is a VoC tool that can help with just that. Technology has enabled video to become the single most powerful way to collect real human feedback, giving you unbeatable access to how your customers feel about your brand, products, and services. Video goes beyond the information and data provided by scores and scales, collecting the true voice of the customer, unlocking real insights and giving the story behind the scores. And because modern, video-first voice of the customer tools allow you to ask customers open questions at the point of interaction, you can easily collect self-recorded video feedback that delivers complex messages in a simplified and digestible format. This collection of raw, unfiltered video feedback, in the moment-of-truth, arms you with deeper insight into the customer psyche and a better way to demonstrate this in the C-suite.

Showing videos of actual customers is powerful, it’s emotional, and most of all, it’s…human. Video encourages people to sit up and take notice. 59% of executives would rather watch a video than reading text-based alternatives. Moreover, whilst it’s easy to ignore statistics, videos of your actual customers and their opinions give CX practitioners the ammunition they need to break down silos, spread the message and command attention. When placed into VoC initiatives, video closes the gap, delivers empathy and allows you to build a deeper understanding of your customers. It cuts through the noise to obtain raw, unfiltered context so you can better understand your customers’ true feelings. In turn, this increases customer closeness by allowing you to add depth, emotion, and authenticity to your data. That means you can build real human connections between the people within your organization and your customers. And by eliciting emotions in this way, you can flip the way execs think about your business encouraging them to act and enhance the experiences you create.

In today’s data-heavy world, the power of storytelling has never been more critical. Instead of sharing yet more statistics with your stakeholders, video allows you to humanize and add context to your data and deliver impactful, convincing and memorable stories that stand out and drive change. In a nutshell, video is the missing ingredient for anyone looking to humanize CX and see the world through their customers’ eyes.

How to get VoC the attention it deserves in the boardroom

It’s official: we’re living in the “information age” – and we’re suffering from information overload. We’re all drowning in data, with more than five times as much information to digest than we had 30 years ago. However, if you thought we have it tough, the senior executives in our organizations face an even larger barrage of data from an ever-increasing number of channels and business units.

As a result, our C-suites are inevitably less captivated by statistics. Yet, figures, charts, and graphs are still the primary form of customer experience (CX) communication. Moreover, very few businesses are able to look behind the statistics captured in the voice of the customer feedback – making it difficult to reveal individual customer stories. Left with scores alone, CX reports become yet another data-set to consume – which perhaps explains why just 30% of stakeholders are typically invested in CX programs.

Helping VoC to stand out in the boardroom

Sure, we still need charts and graphs, surveys and scores – but on their own, they’re just not compelling enough to get senior executives fully behind customer experience initiatives. Too often, we treat data as if there isn’t a human behind it, losing emotion as our feedback and listening posts turn people into aggregated data. And if we lack the human element in VoC initiatives, our organizations aren’t truly listening to customers when we talk about their experiences, which means decisions aren’t being made with the customers’ best interests at heart.

That makes it hard to break down silos, spread customers’ stories and command the attention of the boardroom with engaging messages. Consequently, there’s a disconnect between what executives think is going on with their customers and what is really happening – and that’s exactly why it’s crucial that we help the voice of the customer (VoC) stand out in the boardroom. What we need is to close the gap through understanding, get rid of the disconnect and instead replace it with actuality. So to do that, we need to bring emotion into the boardroom through voice of the customer tools that amplify our customers’ experiences.

The challenge with bringing VoC into the boardroom

VoC has always promised to give the customer a say in the boardroom. It’s a well-intended motivation for any feedback initiative, but the trouble has historically been how the VoC has then been spread through the organization. The mechanism and mode for capturing, digesting and reporting VoC currently result in too much data, which hurts decision making capacities. After all, it’s easy to ignore graphs and charts, and unfortunately, these outputs don’t give staff a chance to experience first-hand customer feedback.

Instead, we shovel yet more data into their hands, culminating in analysis paralysis. The world today is information-rich, but action poor – and if senior figures are going to make the right decisions, they need to hear real, unfiltered stories from the customers themselves. Basically, it means that CX practitioners have to break down silos, spread the message between departments and command the attention of the C-suite on behalf of the customer (easy right!).

The solution: human stories

So, how do we do it? By telling stories. Humans are not rational information processors, and we can’t use data alone to portray our customers’ experiences to our colleagues clearly. Instead, we need to focus on revealing unique insights that live in the gaps between the numbers to understand what drives customer behavior. After all, when it comes to communication, nothing beats the truth – especially when it comes from a genuine, human source. Real customer stories are compelling and will stand out against the swarms of data as they are far easier to digest and trigger an emotional response in your audience. Crucially, human stories will ensure VoC, and consequently CX, reports get executives thinking and acting.

Using video to bring emotion into the boardroom

Video is a VoC tool that can help with just that. Technology has enabled video to become the single most powerful way to collect real human feedback, giving you unbeatable access to how your customers feel about your brand, products, and services. Video goes beyond the information and data provided by scores and scales, collecting the true voice of the customer, unlocking real insights and giving the story behind the scores. And because modern, video-first voice of the customer tools allow you to ask customers open questions at the point of interaction, you can easily collect self-recorded video feedback that delivers complex messages in a simplified and digestible format. This collection of raw, unfiltered video feedback, in the moment-of-truth, arms you with deeper insight into the customer psyche and a better way to demonstrate this in the C-suite.

Showing videos of actual customers is powerful, it’s emotional, and most of all, it’s…human. Video encourages people to sit up and take notice. 59% of executives would rather watch a video than reading text-based alternatives. Moreover, whilst it’s easy to ignore statistics, videos of your actual customers and their opinions give CX practitioners the ammunition they need to break down silos, spread the message and command attention. When placed into VoC initiatives, video closes the gap, delivers empathy and allows you to build a deeper understanding of your customers. It cuts through the noise to obtain raw, unfiltered context so you can better understand your customers’ true feelings. In turn, this increases customer closeness by allowing you to add depth, emotion, and authenticity to your data. That means you can build real human connections between the people within your organization and your customers. And by eliciting emotions in this way, you can flip the way execs think about your business encouraging them to act and enhance the experiences you create.

In today’s data-heavy world, the power of storytelling has never been more critical. Instead of sharing yet more statistics with your stakeholders, video allows you to humanize and add context to your data and deliver impactful, convincing and memorable stories that stand out and drive change. In a nutshell, video is the missing ingredient for anyone looking to humanize CX and see the world through their customers’ eyes.

Revolutionize with Video

Five ways video insight will revolutionize your market research in 2019

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise of emerging methods, such as online communities and mobile surveys, taking center stage. Now that the dust has settled on 2018, we take a look back on an outstanding year in research and look forward to the future as we explain how using agile video in qualitative and quantitative research can revolutionize your insight program in 2019…

Getting close to the consumer

According to the final GRIT Report in 2018, forward-thinking companies embraced technology last year to get closer to what people really think. This resulted in far greater adoption of technologies that facilitate agile qualitative research, employed across a multitude of studies (quant and qual), as companies across the globe redefined their goals to focus on making the consumer accessible again. This was perhaps driven by the need to cut through the noise in a data-heavy world and researchers’ growing desire to understand and build empathy with consumers through real conversations.

Over time, there’s been a growing demand for greater speed and increased insight – but, at the same time, research budgets seem to be under constant pressure. And that’s why automation was one of the most notable trends of 2018. Is it a faster and cheaper way to carry out research? Absolutely. But in order to have staying power, automated tools must deliver insight that is impactful and memorable. Sure, research needs to meet the need for speed, but it also needs to go beyond facts and figures and find out the why. And that’s where automated, agile video research comes in to deliver in-depth insight, at speed and scale.

How agile video can revolutionize your research

Including video in qualitative and quantitative research can help companies humanize their insight and get to the bottom of what consumers truly think. The increasing popularity of video in consumers’ own lives is revolutionizing the way in which researchers are delivering scalable, affordable, qualitative research. Self-recorded consumer videos can now be collected in any study and when paired with video analytics platforms like Voxpopme, it’s possible to fast track end-to-end video projects.

This approach to video is a compelling way to deliver real human feedback. It’s an entirely different ball game to video market research of the past. Today’s automated video insight and analytics technology enable you to gather and understand hundreds of videos in just a few minutes so that you can find emotion faster. And there’s no need to hire a camera crew or to endlessly trawl through footage looking for insights either – in fact; you don’t even need to physically go to your consumers anymore. Instead, self-recorded videos are captured remotely, uploaded to your video analytics platform and instantly human transcribed, time-coded and quality checked, before being filtered and rated for sentiment.  As a result, in a matter of clicks, you can discover the themes that matter most and share them with your stakeholders. Sound good? Here’s how video can transform your research in 2019:

Video empowers consumers

video insight

Video empowers consumers because they feel like you’re listening to them and hearing their individual needs. It allows them to share their experiences in their own words, which improves engagement and helps them feel closer to your brand. Most of all, video makes your consumers feel that their opinion really matters. Think about when you’ve written a text-based response – did you really write down everything you thought? How about ticking boxes in a survey, or measuring responses on a scale – did they represent what you were truly feeling? Probably not. And that’s why video is a game changer: because it affords consumers a greater level of expression that feels like it will be heard.

 

Video reduces survey fatigue

The days of traditional text-based surveys or lengthy tick-box questionnaires are numbered. Instead, consumers are turning to video for a frictionless and fun way to share their thoughts and opinions. It’s a much easier way for them to express themselves than closed-end questions or tired text boxes, and it’s much quicker too! Not only that, but video is fun – and thanks to the broad range of selfie style video responses available, there’s a variety of ways for people to get involved and share their thoughts including in-store shop-along videos, experience-based feedback, in-home product testing and more. With video, consumers can express and articulate their thoughts and feelings anytime, anywhere which significantly reduces survey fatigue – something which was a growing concern in the market research industry last year.

Video enriches consumer understanding

Video allows you to cut through the noise to obtain raw, unfiltered stories direct from your consumer. It delivers more depth and emotion than scores alone, helping to bring a richness to your results and allowing you to uncover the human stories that often get buried in a data-heavy world. It also gives you unrivaled access to rich verbal descriptions and expressive body language, which means you can understand verbal and nonverbal communication clues to get to the bottom of what your consumers are thinking. That means you can uncover the why behind the what and make sure you truly understand what makes your consumers tick.

Video brings your data to life

To drive real change with research, we’re often told to tell stories – but sometimes it can be hard to find those stories in our burgeoning datasets. Video can help by making consumers the narrators of their own stories, turning them into much more than a statistic. These stories are easily collected by putting agile video in qualitative research or integrating video directly into quantitative studies. Either route helps you tap into real, human feedback that is far more revealing than data alone. Humans are not rational information processors, and we can’t keep using data alone to second-guess what consumers think and feel. Instead, we need to humanize data and bring it to life, so we can build empathy and start to add context to the numbers.

Video engages executives

Forbes revealed that 59% of executives would rather watch a video than spend time reading text-based alternatives. But why? Well, video stands out in the age of ‘information overload.’ The fact 90 percent of the data in the world was generated in the last two years further emphasizes the need for more engaging ways of communicating research – especially if reports are going to be memorable. It’s not that executives aren’t interested in facts and figures anymore, they certainly have a role to play, but when we’re drowning in data, video cuts through the noise.

It can be too easy to ignore graphs and charts. However, by sharing real video snippets of real consumers sharing real opinions, you can command the attention of your stakeholders and make your research stand out. Ultimately, this ensures consumers’ stories are heard by the people that matter and drive positive change across all departments of your organization.

Ultimately, 2019 is set to be an exciting year for video market research. Executives’ insatiable desire for human insight is driving positive change in the space. While 2018 saw researchers lay strong foundations for agile video, the pace of adoption is likely to snowball in 2019 as we see fast, in-depth insight repeatedly contributing to critical business decisions.

Five ways video insight will revolutionize your market research in 2019

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise of emerging methods, such as online communities and mobile surveys, taking center stage. Now that the dust has settled on 2018, we take a look back on an outstanding year in research and look forward to the future as we explain how using agile video in qualitative and quantitative research can revolutionize your insight program in 2019…

Getting close to the consumer

According to the final GRIT Report in 2018, forward-thinking companies embraced technology last year to get closer to what people really think. This resulted in far greater adoption of technologies that facilitate agile qualitative research, employed across a multitude of studies (quant and qual), as companies across the globe redefined their goals to focus on making the consumer accessible again. This was perhaps driven by the need to cut through the noise in a data-heavy world and researchers’ growing desire to understand and build empathy with consumers through real conversations.

Over time, there’s been a growing demand for greater speed and increased insight – but, at the same time, research budgets seem to be under constant pressure. And that’s why automation was one of the most notable trends of 2018. Is it a faster and cheaper way to carry out research? Absolutely. But in order to have staying power, automated tools must deliver insight that is impactful and memorable. Sure, research needs to meet the need for speed, but it also needs to go beyond facts and figures and find out the why. And that’s where automated, agile video research comes in to deliver in-depth insight, at speed and scale.

How agile video can revolutionize your research

Including video in qualitative and quantitative research can help companies humanize their insight and get to the bottom of what consumers truly think. The increasing popularity of video in consumers’ own lives is revolutionizing the way in which researchers are delivering scalable, affordable, qualitative research. Self-recorded consumer videos can now be collected in any study and when paired with video analytics platforms like Voxpopme, it’s possible to fast track end-to-end video projects.

This approach to video is a compelling way to deliver real human feedback. It’s an entirely different ball game to video market research of the past. Today’s automated video insight and analytics technology enable you to gather and understand hundreds of videos in just a few minutes so that you can find emotion faster. And there’s no need to hire a camera crew or to endlessly trawl through footage looking for insights either – in fact; you don’t even need to physically go to your consumers anymore. Instead, self-recorded videos are captured remotely, uploaded to your video analytics platform and instantly human transcribed, time-coded and quality checked, before being filtered and rated for sentiment.  As a result, in a matter of clicks, you can discover the themes that matter most and share them with your stakeholders. Sound good? Here’s how video can transform your research in 2019:

Video empowers consumers

video insight

Video empowers consumers because they feel like you’re listening to them and hearing their individual needs. It allows them to share their experiences in their own words, which improves engagement and helps them feel closer to your brand. Most of all, video makes your consumers feel that their opinion really matters. Think about when you’ve written a text-based response – did you really write down everything you thought? How about ticking boxes in a survey, or measuring responses on a scale – did they represent what you were truly feeling? Probably not. And that’s why video is a game changer: because it affords consumers a greater level of expression that feels like it will be heard.

 

Video reduces survey fatigue

The days of traditional text-based surveys or lengthy tick-box questionnaires are numbered. Instead, consumers are turning to video for a frictionless and fun way to share their thoughts and opinions. It’s a much easier way for them to express themselves than closed-end questions or tired text boxes, and it’s much quicker too! Not only that, but video is fun – and thanks to the broad range of selfie style video responses available, there’s a variety of ways for people to get involved and share their thoughts including in-store shop-along videos, experience-based feedback, in-home product testing and more. With video, consumers can express and articulate their thoughts and feelings anytime, anywhere which significantly reduces survey fatigue – something which was a growing concern in the market research industry last year.

Video enriches consumer understanding

Video allows you to cut through the noise to obtain raw, unfiltered stories direct from your consumer. It delivers more depth and emotion than scores alone, helping to bring a richness to your results and allowing you to uncover the human stories that often get buried in a data-heavy world. It also gives you unrivaled access to rich verbal descriptions and expressive body language, which means you can understand verbal and nonverbal communication clues to get to the bottom of what your consumers are thinking. That means you can uncover the why behind the what and make sure you truly understand what makes your consumers tick.

Video brings your data to life

To drive real change with research, we’re often told to tell stories – but sometimes it can be hard to find those stories in our burgeoning datasets. Video can help by making consumers the narrators of their own stories, turning them into much more than a statistic. These stories are easily collected by putting agile video in qualitative research or integrating video directly into quantitative studies. Either route helps you tap into real, human feedback that is far more revealing than data alone. Humans are not rational information processors, and we can’t keep using data alone to second-guess what consumers think and feel. Instead, we need to humanize data and bring it to life, so we can build empathy and start to add context to the numbers.

Video engages executives

Forbes revealed that 59% of executives would rather watch a video than spend time reading text-based alternatives. But why? Well, video stands out in the age of ‘information overload.’ The fact 90 percent of the data in the world was generated in the last two years further emphasizes the need for more engaging ways of communicating research – especially if reports are going to be memorable. It’s not that executives aren’t interested in facts and figures anymore, they certainly have a role to play, but when we’re drowning in data, video cuts through the noise.

It can be too easy to ignore graphs and charts. However, by sharing real video snippets of real consumers sharing real opinions, you can command the attention of your stakeholders and make your research stand out. Ultimately, this ensures consumers’ stories are heard by the people that matter and drive positive change across all departments of your organization.

Ultimately, 2019 is set to be an exciting year for video market research. Executives’ insatiable desire for human insight is driving positive change in the space. While 2018 saw researchers lay strong foundations for agile video, the pace of adoption is likely to snowball in 2019 as we see fast, in-depth insight repeatedly contributing to critical business decisions.

Revolutionize with Video

Five ways video insight will revolutionize your market research in 2019

2018 was a hugely exciting year for us here at Voxpopme. From the launch of our video customer experience platform, VideoCX, to new partnerships and exciting new hires, it’s fair to say that it was a busy one! On reflection, it was an eventful year for the market research industry too, with trends such as automation and the continued rise of emerging methods, such as online communities and mobile surveys, taking center stage. Now that the dust has settled on 2018, we take a look back on an outstanding year in research and look forward to the future as we explain how using agile video in qualitative and quantitative research can revolutionize your insight program in 2019…

Getting close to the consumer

According to the final GRIT Report in 2018, forward-thinking companies embraced technology last year to get closer to what people really think. This resulted in far greater adoption of technologies that facilitate agile qualitative research, employed across a multitude of studies (quant and qual), as companies across the globe redefined their goals to focus on making the consumer accessible again. This was perhaps driven by the need to cut through the noise in a data-heavy world and researchers’ growing desire to understand and build empathy with consumers through real conversations.

Over time, there’s been a growing demand for greater speed and increased insight – but, at the same time, research budgets seem to be under constant pressure. And that’s why automation was one of the most notable trends of 2018. Is it a faster and cheaper way to carry out research? Absolutely. But in order to have staying power, automated tools must deliver insight that is impactful and memorable. Sure, research needs to meet the need for speed, but it also needs to go beyond facts and figures and find out the why. And that’s where automated, agile video research comes in to deliver in-depth insight, at speed and scale.

How agile video can revolutionize your research

Including video in qualitative and quantitative research can help companies humanize their insight and get to the bottom of what consumers truly think. The increasing popularity of video in consumers’ own lives is revolutionizing the way in which researchers are delivering scalable, affordable, qualitative research. Self-recorded consumer videos can now be collected in any study and when paired with video analytics platforms like Voxpopme, it’s possible to fast track end-to-end video projects.

This approach to video is a compelling way to deliver real human feedback. It’s an entirely different ball game to video market research of the past. Today’s automated video insight and analytics technology enable you to gather and understand hundreds of videos in just a few minutes so that you can find emotion faster. And there’s no need to hire a camera crew or to endlessly trawl through footage looking for insights either – in fact; you don’t even need to physically go to your consumers anymore. Instead, self-recorded videos are captured remotely, uploaded to your video analytics platform and instantly human transcribed, time-coded and quality checked, before being filtered and rated for sentiment.  As a result, in a matter of clicks, you can discover the themes that matter most and share them with your stakeholders. Sound good? Here’s how video can transform your research in 2019:

Video empowers consumers

video insight

Video empowers consumers because they feel like you’re listening to them and hearing their individual needs. It allows them to share their experiences in their own words, which improves engagement and helps them feel closer to your brand. Most of all, video makes your consumers feel that their opinion really matters. Think about when you’ve written a text-based response – did you really write down everything you thought? How about ticking boxes in a survey, or measuring responses on a scale – did they represent what you were truly feeling? Probably not. And that’s why video is a game changer: because it affords consumers a greater level of expression that feels like it will be heard.

 

Video reduces survey fatigue

The days of traditional text-based surveys or lengthy tick-box questionnaires are numbered. Instead, consumers are turning to video for a frictionless and fun way to share their thoughts and opinions. It’s a much easier way for them to express themselves than closed-end questions or tired text boxes, and it’s much quicker too! Not only that, but video is fun – and thanks to the broad range of selfie style video responses available, there’s a variety of ways for people to get involved and share their thoughts including in-store shop-along videos, experience-based feedback, in-home product testing and more. With video, consumers can express and articulate their thoughts and feelings anytime, anywhere which significantly reduces survey fatigue – something which was a growing concern in the market research industry last year.

Video enriches consumer understanding

Video allows you to cut through the noise to obtain raw, unfiltered stories direct from your consumer. It delivers more depth and emotion than scores alone, helping to bring a richness to your results and allowing you to uncover the human stories that often get buried in a data-heavy world. It also gives you unrivaled access to rich verbal descriptions and expressive body language, which means you can understand verbal and nonverbal communication clues to get to the bottom of what your consumers are thinking. That means you can uncover the why behind the what and make sure you truly understand what makes your consumers tick.

Video brings your data to life

To drive real change with research, we’re often told to tell stories – but sometimes it can be hard to find those stories in our burgeoning datasets. Video can help by making consumers the narrators of their own stories, turning them into much more than a statistic. These stories are easily collected by putting agile video in qualitative research or integrating video directly into quantitative studies. Either route helps you tap into real, human feedback that is far more revealing than data alone. Humans are not rational information processors, and we can’t keep using data alone to second-guess what consumers think and feel. Instead, we need to humanize data and bring it to life, so we can build empathy and start to add context to the numbers.

Video engages executives

Forbes revealed that 59% of executives would rather watch a video than spend time reading text-based alternatives. But why? Well, video stands out in the age of ‘information overload.’ The fact 90 percent of the data in the world was generated in the last two years further emphasizes the need for more engaging ways of communicating research – especially if reports are going to be memorable. It’s not that executives aren’t interested in facts and figures anymore, they certainly have a role to play, but when we’re drowning in data, video cuts through the noise.

It can be too easy to ignore graphs and charts. However, by sharing real video snippets of real consumers sharing real opinions, you can command the attention of your stakeholders and make your research stand out. Ultimately, this ensures consumers’ stories are heard by the people that matter and drive positive change across all departments of your organization.

Ultimately, 2019 is set to be an exciting year for video market research. Executives’ insatiable desire for human insight is driving positive change in the space. While 2018 saw researchers lay strong foundations for agile video, the pace of adoption is likely to snowball in 2019 as we see fast, in-depth insight repeatedly contributing to critical business decisions.

Global Video Research

Global video market research studies: A beginner’s guide

Video has always been a powerful tool that gives consumers a unique and fun way to share their opinions with the brands that matter to them. But that’s not all: using global video market research also gives brands access to human feedback that’s deep in meaning and emotionally engaging so they can make informed, customer-centric decisions. However, although video is powerful in terms of the depth of feedback it provides, it has previously been geographically restrictive.

In the past, researchers needed a camera, and maybe even a crew, to capture customer insights via independent studies which took place in a specified location with a small number of respondents. All of this meant that some researchers were put off using video in research because it was seen as time-consuming, expensive, and with a limited reach. Powerful responses, yes – but dynamic, global studies? Not so much.

However thanks to today’s technology, things have changed. Researchers can now run global video studies without leaving their desks as feedback is captured straight from consumers’ digital devices, anytime and anywhere in the world. Businesses can now get to know the people behind their brand and uncover real human stories from around the globe, driving customer-centric decisions through agile and engaging video research without even having to leave the office. Sound good? Here’s how you can run global video market research studies…

Identify your audience

First things first, you need to decide where you want to conduct your video market research and which markets you want to speak to consumers in. If you are looking to carry out your research in different markets, you’ll need to decide how many territories you’d like to collect video in. Next, you need to decide how many video participants you need per market – and you’ll also need to factor in translation time for your surveys too.

If you’re working in multiple English language markets, you can often use on-demand video feedback communities – but if you’re collecting in several non-English speaking markets, then you’ll need another way to connect with respondents. You can approach this by inviting your existing community/customer groups, or by recruiting respondents through a panel partner – and your video insight vendor should even be able to connect you with panel partners and possibly also assist with the recruitment process.

To get the best possible results from your research, it’s important to have a sufficient sample size of high-quality respondents that best represent the segment or group you’d like to understand better, whatever location you choose. Agile video market research enables you to collect video from any audience, whether you want to integrate video open-ends into existing communities or surveys, set up new video-centric studies and recruit through panel providers or use video panels such as Voxpopme’s On-Demand community.

Basically, there are tons of options, no matter how specific your audience. So whether you want to run video diaries with a select audience in the US, conduct shop-alongs in Germany or add qualitative questions to quantitative surveys as far afield as Timbuktu, Voxpopme has an array of tools to capture, transcribe, translate and analyze video in any language.

Integrating video research into your global surveys

So, it’s time to get started and begin integrating video into your multilingual surveys – and the truly great thing about using video in research today is that capturing video feedback has never been so easy. Whether you want to collect videos alongside, within or after a survey to boost the impact of your results or set up agile qualitative studies, you can easily bring a human voice to your data. That means you can sit back and collect hundreds of videos from all over the world – without even having to leave your desk. There’s a capture solution that works for everyone:

  • Embed – Add video open-ends to any new or existing survey so you can easily capture feedback from any consumer device, anywhere in the world. All elements of the embed technology are available in multiple languages so your respondents can experience video feedback that’s tailored to their needs.
  • On-Demand Communities – With Voxpopme’s mobile app communities, you can capture hundreds of videos from your target audience – including analysis – in less than an hour, which means it’s perfect for English speaking projects in North America, Australia, and the United Kingdom.
  • Offline App – Voxpopme’s offline solution allows the seamless collection of video in environments with no connection, making it an excellent solution for consumer in-home interviews in developing countries or in-field studies with limited internet access. Once the capture is finished, you can sync your videos back to the platform when an internet connection is established.
  • Moments App – Voxpopme’s newest app gives you an agile video diary tool so you can pre-set video tasks spread across days or even weeks for moment-in-time experiences, pre-group homework tasks, in-home product experiences and more. With global availability in the app-store and multiple language options, the app opens up agile qualitative studies around the globe.
  • Upload – Already got focus groups and IDIs from multiple locations and in different languages? Voxpopme’s upload tool will enable you to add your existing content to the Voxpopme platform for instant transcription, translation, and analysis.

How does video analysis work?

Once you’ve captured your videos, it’s time to analyze them. Previously, researchers have been put off using video, especially in global studies, because it was thought to be too time-consuming and expensive. Because of manual time coding and transcription, language barriers and translations have been tricky in the past too – and that’s without even thinking about the vast amounts of footage to trawl through after interviewing customers from all over the world! Essentially, video analysis was previously too laborious – but that’s not the case anymore.

Today’s technology has automated video analysis making video research faster and more cost-effective than ever before, wherever in the world you want to conduct your studies. For starters, agile video market research allows transcription and translation into any language, and videos uploaded to Voxpopme are instantly human-transcribed, time-coded and checked for quality. Once your videos are in the platform, there’s an array of tools at your disposal so you can quickly find the best and most relevant responses for your business.

Search tools allow you to filter responses by keyword or variables such as date, age or location, while sentiment charts and word clouds allow you to explore responses even further. In addition, thematic analysis automatically organizes your content into key phrases and topics to make it easier than ever before to identify common themes across hundreds of videos. It works by automatically identifying the most important snippets of video and illuminating key findings, taking you straight to the snippets where respondents mention your chosen theme, so you can spend less time searching for answers and more time telling better stories.

If that wasn’t enough, sentiment analysis is also available to help you categorize video content by respondents’ true feelings. That means you can understand the sentiment behind every single sentence in every single response – or even take a step back and view sentiment at the theme level. The best bit? Videos can be transcribed and translated for more than 80 supported languages, so no project is ever too difficult. That means wherever in the world you want to run your market research study, Voxpopme has your back. So you can save time, increase efficiency, and deliver maximum impact – worldwide!

Sharing video research results with your global team

What about sharing content with global teams? Well, in the old days there probably would have been language barriers to overcome – and if you needed to share global research with other offices in other departments, it would have been near impossible to get everyone together to view your findings or easily socialize large, cumbersome video files. Not now though. Instead, once your video has been analyzed, you can select, customize and share your most compelling consumer stories with your stakeholders.

In-built editing tools allow you to subtitle responses in any language so you can piece together snippets and overlay a common language that can be used across your business, which not only helps you overcome language barriers to make your research engaging and entertaining, but it also allows you to build impactful customer narratives for presentations. It’s also quick and easy to generate a showreel from your project – simply drag and drop your cursor over any transcribed section of a response and add it to your latest showreel to easily assemble the most insightful video moments from all your feedback.

You can even use auto-generated themes to jump straight into clips that contain a specific topic. And in a few simple clicks, you can add your logo, color scheme, custom slides, subtitles, images and more to transform your video feedback into impactful stories. Once it’s complete, simply hit “generate” and share by embedding your showreel into your next report or presentation. If you prefer, you can set up a private, password-protected landing page and share your edited showreel using the web link – or you can even send it via email to colleagues around the world.

Although global video market research studies might have seemed daunting in the past, video insight platforms have ensured that it’s easier than ever before to access respondents around the world. Ready to revolutionize your research in 2019? Contact with the Voxbot in the bottom right of your screen to arrange your free demo and see how you can access customers’ thoughts and feelings worldwide through global video market research.