Video: Today's Qualitative
Get deeper insight and save budget with Agile Qual
Focus groups are a thing of the past. Researchers today are under more pressure than ever before to get closer to consumers with fewer resources, less time, and less budget. But, just because budgets are tight, doesn't mean you sacrifice the deep understanding of qualitative insight.
Video feedback offers the rich qualitative insight that's so crucial to consumer understanding at a fraction of the time and cost of traditional qual.